About The Association

The Association of Master Upholsterers & Soft Furnishers

An overview of Its structure, management, scope, communication and aspirations.

To find out more about joining the Association and to see the current
benefits and rules go to the Joining Section

The Association of Master Upholsterers & Soft Furnishers was founded in 1947, making it one of the oldest associations in the furniture industry.

Membership.

Its membership comprises craft upholsterers, upholstered furniture manufacturers, chair frame manufacturers, soft furnishing retailers and contractors and others associated with the craft of upholstery. (Soft furnishing is traditionally encompassed within the skills range of the traditional upholsterer.)

Membership totals in excess of 500 member companies employing numbers between 1 and 120. Members are located all over the UK from the North of Scotland to the deep South West of England. Membership has also been established in Northern Ireland and Eire .

At the outset, the Association was managed by its Founder, Francis Vaughan. The Vaughan’s were chair frame manufacturers and to this day, they continue to trade from their original premises in Naval Row, London.

Early administration.

In the early days Mr. Vaughan was assisted by a part time secretary who later became the full time administrative secretary of the Association. The status quo was maintained until the late 80’s when the secretary retired.

Administration in the 3rd Millennium.

The Association is now managed by a full time team; Chief Executive, Administrative & General Office Manager, Administrative Assistant, one part time Administrative Assistant/Secrectary. The current team is based in Cardiff in South Wales where they maximize on the advantages of modern technology. The current set-up makes the AMUSF probably the most technologically advanced TA in the furniture industry.

There are a number of Directors of the Association who act on a part time basis as recruitment and quality control officers, ensuring that standards of entry and customer service are maintained and improved.

Management structure.

The Chief Executive is responsible to a Board of elected directors, twelve of whom are elected nationally, by the membership, four of whom retire annually ( they may stand for re-election).

The remaining directors are past Presidents of the Association. However, when the AMU was incorporated into a company limited by guarantee in 1996, it was decided that the practice of allowing past presidents a seat on the board was to be abolished. This was to ensure that the board remains democratically elected.

From the Board, a chairman is elected (by the Board) together with five Board members from their total, who form, with the Chief Executive, the Executive Board. It is to this group that the Chief Executive is directly responsible and it is they who oversee the running of the Association. Though in practice it is the elected Chairman who has the greatest contact with the administration.

The Executive Board	Correct at February 2007		Contactable
Joan Milton	President 2006 - Our President and her mission statement Go	Elected	E-mail
Caroline Cowlard	Chairman of the Board	Elected	E-mail
Sandy Stewart FAMU	Committee Member	Elected	E-mail
Michael Gilham FAMU	Committee Member Vice Chairman	Elected	E-mail
Andrew Vipond	Committee Member	Elected	E-mail
Penny Dixon FAMU	Committee Member	Elected	E-mail
Joan Milton	Committee Member	Elected	E-mail
Mike Spencer	Chief Executive/Co-Secretary	Appointed	E-mail

There are currently four Board meetings a year.

As with many organisations our branch structure has taken a battering in recent years. However, we do have two active branches; Kent and Hants & Dorset. For information see the branches section of the web site.

Communication with the membership and the industry at large.

The Association is in daily contact with a large number of its members and currently takes in excess of 300 telephone telephone calls per week, plus faxes and an increasing number of e-mails.

We have a new blog site where members and consumers may contribute to various debates. Our on-line forum which is accessible via the members secure section is a further avenue to ensure members views are expressed.

Experience has shown that many of our members work long hours and only have time to communicate with the administration out of normal hours, therefore our office in Cardiff is open to members from 8.30am until 4.30pm five days a week, with a dedicated members line to ensure members' calls are prioritized.

Additional global communication with the membership is undertaken through a periodic glossy magazine known as “Upholsterer & Soft Furnisher”, published in house by the Association. 1,600 of these are circulated with this number being boosted to 7,300 periodically. The advantages of this increased circulation are many fold; it raises our profile as a bona-fide association, informs the trade at large of issues central and essential to its survival and promotes a professional image.

Regional meetings are another means of communication where issues can be debated. Matters of policy are referred back to branches by the Board, where appropriate (and where time permits) for an opinion.

An annual Conference has been held every year since the Association’s formation in 1947. This is combined with the Annual General Meeting, a trade exhibition and lectures specific to the trade.

The Association enjoys exceptional social activity with numerous functions being staged annually. These have been found to be an excellent means of networking and communication.

We also participate in a number of major trade shows; The Furniture Show and ASFI all of which assist the Association in promoting its cause.

European Co-operation.

The Upholstery and Soft Furnishings industry is keen to develop much closer links with our European partners. We view “Europe” as a competitor in a global market and we must be part of that market.

Recent discussions with trade associations in Europe and the USA would suggest that standards of training in certain parts of Europe are falling and the shortage of skilled craft workers is becoming a serious problem both in the EC, and interestingly in the USA, where we are reliably informed the shortage of fully skilled upholsterers is very serious indeed.

We are therefore seeking the co-operation of our counterparts in the furniture craft sector throughout Europe to co-operate and communicate more. Initially via E-mail . This has already led to a delegation from the UK visiting the Swedish association. A co-operation arrangement also exists with the French Furniture Colleges.

The future and beyond.

Central to our core activity in the next millennium will be the raising of our profile in the public sector. We believe the public fail to identify real quality. We intend to address this by informing the public and promoting good quality furniture.

This has been an overview of how we were founded, how we have developed, our current management structure, plans and aspirations for the future. We believe in running a small yet effective trade association capable of exploiting the huge benefits and advances in Information technology.

We have concluded that education and training are central to the survival of industry at large. It must start in the schools and be progressed through colleges. We must strive for a good standard of basic education and a much improved system of vocational training.

Mike Spencer.
Chief Executive.